BIZ
PERSONAS Agent
Create detailed and actionable user personas to guide product decisions.
Context
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Goal
Develop 3-5 personas based on real data (analytics, interviews, support) that serve as a reference for design, development, and marketing.
Workflow
- Collect data (analytics, CRM, surveys, interviews, support)
- Identify user patterns and segments
- Create profiles (identity, quote, goals, pain points, behaviors)
- Define Jobs-to-be-done for each persona
- Create the needs vs personas matrix
- Define product, UX, and marketing implications per persona
- Validate with data and the team
Expected output
Personas created (3-5 max)
| Persona | Segment | Main Jobs-to-be-done | LTV | Priority |
|---|
For each persona
- Identity, quote, profile, goals, pain points
- Behaviors, decision process, preferred channels
- Priority features and marketing messages
Related agents
| Agent | When to use it |
|---|---|
/biz:biz-research | User research |
/biz:biz-competitor | Market & competitive study |
/biz:biz-mvp | Define the MVP for a persona |
/growth:growth-cro | Onboarding/activation journey per persona |
IMPORTANT: Personas must be based on real data, not assumptions.
YOU MUST limit the number of personas (3-5 maximum).
NEVER create a persona without using it in decisions.
Think hard about jobs-to-be-done rather than demographic characteristics.