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Guide: Startup

Complete guide to launch and grow a product.

Launch phases​

Idea → Validation → MVP → Launch → Growth

Commands by phase​

Phase 1: Validation​

CommandUsage
/biz:biz-modelBusiness model, Lean Canvas
/biz:biz-marketMarket study
/biz:biz-personasUser personas
/biz:biz-competitorCompetitive analysis

Phase 2: MVP​

CommandUsage
/biz:biz-mvpMVP definition
/biz:biz-pricingPricing strategy
/work:work-planTechnical plan

Phase 3: Launch​

CommandUsage
/legal:legal-rgpdGDPR compliance
/legal:legal-terms-of-serviceTerms of Service
/legal:legal-privacy-policyPrivacy policy
/growth:growth-landingLanding page
/growth:growth-seoSEO

Phase 4: Growth​

CommandUsage
/growth:growth-analyticsAnalytics
/growth:growth-funnelFunnel optimization
/growth:growth-onboardingUser journey
/growth:growth-emailEmail marketing
/growth:growth-retentionRetention

Full workflow​

1. Validate the idea​

# Create the Lean Canvas
/biz:biz-model "My project management SaaS"

# Analyze the market
/biz:biz-market

# Define personas
/biz:biz-personas

# Analyze competitors
/biz:biz-competitor

2. Define the MVP​

# MVP scope
/biz:biz-mvp

# Pricing strategy
/biz:biz-pricing
# GDPR
/legal:legal-rgpd

# Terms of Service
/legal:legal-terms-of-service

# Privacy Policy
/legal:legal-privacy-policy

4. Prepare the launch​

# Landing page
/growth:growth-landing

# SEO
/growth:growth-seo

# Analytics
/growth:growth-analytics

5. Launch​

# Full workflow
/work:work-flow-launch "My SaaS"

Lean Canvas​

┌─────────────┬─────────────┬─────────────┬─────────────┬─────────────┐
│   PROBLEM   │  SOLUTION   │   UNIQUE    │  UNFAIR     │  CUSTOMER   │
│             │             │   VALUE     │  ADVANTAGE  │  SEGMENTS   │
│  - Prob 1   │  - Sol 1    │  PROPOSITION│             │             │
│  - Prob 2   │  - Sol 2    │             │  What can't │  - Segment 1│
│  - Prob 3   │  - Sol 3    │  Why us?    │  be copied  │  - Segment 2│
│             │             │             │             │             │
├─────────────┼─────────────┼─────────────┼─────────────┼─────────────┤
│  KEY        │             │             │             │  CHANNELS   │
│  METRICS    │             │             │             │             │
│             │             │             │             │  How to     │
│  Main KPIs  │             │             │             │  reach      │
│             │             │             │             │  customers  │
├─────────────┴─────────────┴─────────────┴─────────────┴─────────────┤
│                         COST STRUCTURE                              │
│                                                                     │
│  - Fixed costs      - Variable costs      - Burn rate              │
├─────────────────────────────────────────────────────────────────────┤
│                         REVENUE STREAMS                             │
│                                                                     │
│  - Subscriptions    - One-time      - Freemium                     │
└─────────────────────────────────────────────────────────────────────┘

Launch checklist​

Business​

  • Lean Canvas validated
  • Personas defined
  • MVP scope clear
  • Pricing set
  • GDPR compliant
  • Terms of Service / Terms of Sale
  • Privacy Policy
  • Legal notices

Tech​

  • MVP working
  • Automated tests
  • CI/CD in place
  • Active monitoring

Growth​

  • Optimized landing page
  • Technical SEO
  • Analytics configured
  • Funnel defined

Launch​

  • Domain configured
  • Support ready
  • Communication planned

KPIs to track​

PhaseKPIs
Pre-launchWaitlist signups, landing page conversion rate
LaunchSignups, activations, first payment
GrowthMRR, churn, LTV, CAC, NPS

See also​